But me ... I react like those tribes who believe the lens can steal your soul. I toss my hair to obscure my face, I turn away, I leave the room. I'm not photogenic. At least I hope I'm not; otherwise I really do have three chins, yeti-hair and a smile that suggests either idiocy or murderous intent.
So, imagine my glee when my editor suggested some new head shots. Because the old ones were coming up to a decade old. And because if I was abducted and they used those images on the "missing" posters I would never be found.
"White jacket first," said Helen authoritatively as she arranged the lighting. Cleverly, she allowed me a little while to get over feeling like a berk as I smiled coquettishly and, frankly, stupidly, until suddenly, behind my own back, I was enjoying myself.
Usually I approach all photos of me with eyes half shut, but I had no choice but to stare at the computer screen between outfit changes, as we chose our favourite shots. Helen is adept at whizzing past the ones where your eyes are closed or your chin has invited all its chinny friends over. Instead, she goes straight to the ones where you look, well, fine. Where your hair shines and your eyes twinkle and you actually have a neck.
The brief was to look approachable, happy and intelligent. Did I achieve this? One of the resulting portraits is to the right of this blog - you tell me.
My photos by Helen at Canbury Studios